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Computing - Motherboard & Desktop Computing
The Taiwanese Desktop PC Industry, 1Q 2013
April 01, 2013 / Emily Chang
46 Page, Statistics Report
US$1,920 (Single User License)

Abstract

This research report presents shipment volume and value forecast and recent quarter review of the Taiwanese desktop PC industry. The report includes desktop PC shipment volume, value, ASP, shipment by tier and maker, product mix analysis, as well as breakdowns by customer, shipment destination, business type, and assembly location. The content of this report is based on primary data obtained through interviews with desktop PC makers. The report finds that the Taiwanese desktop PC industry's shipment volume witnessed a sequential and year-on-year growth in the fourth quarter of 2012 despite the lower-than-expected market demand. This is attributed to product deployment of Windows 8 desktop PCs and advanced inventory replenishment at distribution channels in preparation of shorter working days due to the coming Chinese New Year. As some vendors shipped their products ahead of schedule in the fourth quarter of 2012, demand from inventory replenishment is expected to have weakened in the first quarter of 2013, leading to a double-digit sequential decline. It is expected that the industry's shipment volume will rebound slightly in the second quarter of 2013; however, the full-year shipment performance is likely to decline as the demand from emerging markets remain uncertain.
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